Effective Date: November 29, 2025
Last Updated: January 2025
1. Introduction
Your privacy matters to us. This Privacy Policy explains how Little Masters ("we", "our", "us") collects, uses, stores, and protects your personal data when you use our website, platform, and services ("Services").
We are committed to handling your data responsibly, in accordance with applicable privacy laws, including the General Data Protection Regulation (GDPR) and other relevant legislation.
2. Who We Are
Little Masters is operated by:
Business name: Little Masters V.O.F.
Address: Soesterveen 8, 3452 JM Vleuten, The Netherlands
Email: info@littlemasters.ai
Chamber of Commerce (KvK) number: 97451835
Data controller: Dr. A.F. van den Hoven
3. What Personal Data We Collect
We may collect the following categories of personal data:
| Type of Data | Examples |
|---|---|
| Account Info | Name, email address, password |
| Uploaded Content | Drawings, images, text prompts |
| Generated Content | AI-generated images based on your input |
| Payment Info | Billing data, transaction history (via Stripe or payment processors – we don't store card details) |
| Technical Info | IP address, browser type, device type, usage logs, cookies |
| Support Interactions | Emails or messages you send to us |
We do not intentionally collect data from children under the age of 16 without verifiable parental consent.
4. Why We Collect Your Data (Legal Basis)
We collect and process your data based on the following legal grounds:
| Purpose | Legal Basis |
|---|---|
| Providing and improving the Services | Contractual necessity |
| Customer support | Legitimate interest |
| Sending service-related emails | Legitimate interest |
| Marketing communications (optional) | Consent |
| Payment processing | Contractual necessity |
| Compliance with laws | Legal obligation |
5. How We Use Your Data
We use your personal data to:
- Create and manage your account.
- Generate artwork based on your uploads and prompts.
- Process payments and deliver digital goods.
- Communicate with you about your orders, account, or support requests.
- Improve our platform and prevent fraud or abuse.
- Showcase generated content (if permitted) in marketing or social media.
We do not sell or rent your personal data to third parties.
6. Sharing Your Data
We only share your data with:
- Service providers who help us run the platform (e.g., hosting, AI processing, payment providers like Stripe).
- Legal authorities, if required by law.
- Third parties only with your consent (e.g., for licensing a generated artwork).
These partners are contractually obligated to process your data securely and in accordance with data protection laws.
7. International Transfers
Your data may be stored or processed in countries outside your own, including the United States. When we do this, we ensure adequate safeguards are in place, such as:
- The use of Standard Contractual Clauses (SCCs).
- Hosting with providers that comply with GDPR.
8. Data Retention
We retain your data only for as long as necessary:
- To provide you with the Services.
- To comply with legal obligations (e.g., financial records for tax).
- To protect our rights (e.g., licensing and copyright of artworks).
You may request deletion of your data at any time (see Section 10).
9. Cookies & Tracking
We use cookies and similar technologies to:
- Enable platform functionality.
- Analyze website traffic.
- Improve user experience.
- Track conversions and measure advertising effectiveness (via Meta Pixel).
We use the following analytics and tracking services:
- Google Analytics: Collects data such as your IP address, browser information, device type, and page views to help us understand how visitors use our website. This data is shared with Google in accordance with their privacy policy.
- Meta Pixel (formerly Facebook Pixel): Tracks page views and user interactions for advertising and analytics purposes. Meta Pixel collects data such as your IP address, browser information, and page views, which may be shared with Meta (Facebook) in accordance with their privacy policy.
You can manage your cookie preferences through your browser settings or our cookie banner (if applicable). You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, and opt out of Meta Pixel tracking by visiting Meta's Ad Preferences page. For more info, see our Cookie Policy (if separate).
10. Your Rights (EU/EEA Users)
Under GDPR, you have the right to:
- Access your personal data.
- Correct inaccurate data.
- Request deletion ("right to be forgotten").
- Restrict or object to certain processing.
- Receive a copy of your data (data portability).
- Withdraw consent at any time (e.g., for marketing).
To exercise these rights, contact us at info@littlemasters.ai. We will respond within 30 days.
11. Children's Privacy
We do not knowingly collect personal information from children under 16 without verified parental consent. If we learn a child has provided data without consent, we will delete the account and associated data.
12. Security
We implement appropriate technical and organizational measures to protect your data, including:
- Encrypted transmission (HTTPS)
- Access controls and authentication
- Secure data storage and backups
However, no system is 100% secure. Please keep your login credentials confidential.
13. Third-Party Services
Our platform may contain links to third-party websites or use external integrations. We work with the following third-party services that may collect or process your data:
- Stripe: Payment processing and transaction handling (see Stripe's Privacy Policy)
- Supabase: Database and cloud storage for user accounts, images, and platform data (see Supabase's Privacy Policy)
- OpenAI: AI image generation services for creating artwork from your uploads (see OpenAI's Privacy Policy)
- Replicate: AI image upscaling services for print-ready exports (see Replicate's Privacy Policy)
- ImageKit: Image transformation and HEIC file conversion services (see ImageKit's Privacy Policy)
- Google Analytics: Website analytics and traffic analysis (see Google's Privacy Policy)
- Meta Pixel (Facebook): Analytics and advertising tracking (see Meta's Privacy Policy)
- Vercel: Cloud hosting and serverless function execution (see Vercel's Privacy Policy)
These services have their own privacy policies, which we encourage you to review. We only share data with these partners as necessary to provide our Services, and they are contractually obligated to handle your data securely. When you upload images or generate artwork, your content may be processed by these third-party AI and image processing services to deliver the Services you request.
14. Changes to This Policy
We may update this Privacy Policy occasionally. We'll notify you of significant changes via email or platform notice. The updated policy will take effect when published.
15. Contact Us
For privacy questions, data access, or complaints, contact:
Email: info@littlemasters.ai
Supervisory authority: If you're based in the EU, you may also file a complaint with your local data protection authority.